Job Description

Territory Leader

The Territory Leader is charged with managing all aspects of salon operations in their assigned territory. They are

directly responsible for achieving company goals ensuring exceptional customer service

to driving increased client loyalty and sales growth. This role is also accountable

for controlling direct operational costs meeting or exceeding budgeted P&L goals for the assigned territory. The

Territory Leader makes strategic, operational, and financial decisions in

partnership with regional, field, and corporate operations leadership.

Position Summary

The Territory Leader is responsible for a geographic area of 15-22 salons. This is a hands-on

role, focusing on the growth and development of the team. The Territory Leader reports

directly to the Regional Director and collaborates with Operations, Human Resources,

and other departments to increase salon level sales and performance.

Job Duties 

  • Ensuring a high level of employee satisfaction through strong leadership with the objective of attracting and retaining top talent.   
  • Promoting ASG as a brand ambassador in the marketplace.     
  • Making certain that performance and leadership standards are met by each member of their team and in each salon to ensuring the highest level of client satisfaction, sales performance, and expense management.
  • Traveling to salons in the assigned territory as business dictates.
  • Observing and providing constructive feedback to Salon Leaders and the team on business, service, and operational standards.
  • Coordinating both in-person and virtual 1:1 meetings with Salon Leaders and Group Leaders; Leveraging technology to facilitate regular virtual salon visits and team video conference meetings.    
  • Models all core business processes (i.e timecards, bank reconciliation and cash handling). 
  • Actively recruits qualified candidates (in partnership with the salon leader) to ensure adequate salon coverage.
  • Taking ownership of the P&L of each salon in the territory and developing and executing strategies to achieve sales, performance, and expense goals.    
  • Developing and planning with the objective of achieving business, service, and team development goals. Actively communicating and coaching the team through meeting objectives.
  • Recommending, participating, and coordinating the execution of all approved local marketing initiatives including depth and frequency of coupon campaigns, grand opening promotions, seasonal initiatives, grass roots efforts, and guest appreciation events.
  • Leading the execution and follow-up of Salon Leaders and Group
  • Leaders to ensure that the visual presentation of the brand is executed to brand standards.
  • Supporting Salon Leaders and Group Leaders with client and employee concerns and issues, as needed.
  • Supporting Salon Leaders and Group Leaders with corrective actions and/or investigations in partnership with Human Resources.

Required Minimum Knowledge, Skills, and Abilities (KSAs)

  • Must possess initiative and uses data and input to execute sound business judgment.
  • Ability to work in a fast paced, cross-functional, and multi-team environment.
  • Excellent interpersonal, written, and verbal communications skills.
  • Ability to read and analyze sales, cost, and budget reports. Strong team player, highly motivated, and able to work under pressure during peak periods.
  • Ability to communicate effectively and professionally with all levels of the organization, internally and externally.
  • Capacity to lead change and respond positively, in a fast-paced environment.
  • Excellent organizational skills with attention to detail and ability to multi-task.
  • Prioritizes projects and tasks to meet deadlines while producing high quality results.
  • Valid and current driver’s license and be insurable for motor vehicle use.
  • Up to 80% travel may be required.



  • 5+ years of retail or service multi-unit management experience.



  • Bachelor’s Degree and/or strong applicable work experience strongly preferred.


We offer a professional work environment with growth and advancement opportunities. Additionally, we boast competitive

compensation and an industry-leading benefits package including a comprehensive

Medical, Dental, Vision, FSA, HSA, Life Insurance, 401(k) savings plan, and

other ancillary offerings. Additional lifestyle benefits include Telecommuting, Holiday pay, and Paid Time Off.

This is a full time, exempt, and salaried position in a team-oriented retail environment.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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